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Leica teases our wallets with $50,000 Edition Hermès M9-P, $1,000 scarf sold separately (Engadget)

If you've ever wondered if designer names alone can send a product's price tag
through the roof, this should suffice as confirmation. Hermes, the Parisian
fashion giant best known for its prohibitively expensive wearable accessories,
has teamed up with Leica for some creative marketing. Two special M9-P
editions will be available -- a total of 300 Edition Hermes digital
rangefinders will ship beginning in June for $25,000, while 100 "very special"
(even more exclusive) Edition Hermes - Serie Limitee Jean-Louis Dumas models
will be available in July for, ahem, $50,000 (that's fifty thousand, in case
you assumed it was a typo).

Likely realizing that it would be insanely absurd to unload the M9-P for
either price without lenses included, Leica has opted to offer both as
complete kits. The less expensive version uses some fancy calfskin leather
with a silver chrome finish, and ships with a Leica Summilux-M 50 mm f/1.4
ASPH. optic. The "very special" version, on the other hand, includes a Leica
Summicron-M 28 mm f/2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica
APO-Summicron-M 90 mm f/2 ASPH -- all finished in anodized silver. It also
comes with a bag ...

Engadget