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How Game Group Blew It: Digital Strategy Was Not Adopted Sooner (paidcontent)

After suspending shares last week, Europe's largest plastic-box video games
retailer called in administrators to run the company on Monday.

PwC promptly shut 277 of its 609 UK and Ireland stores, making 2,104 out of
5,126 staff redundant, but said "a number of parties have expressed an
interest in purchasing part or all of the business and assets of the group".

It didn't have to be this way. paidContent understands Game Group, three years
ago, sought **strategic proposals for survival** in the years ahead…

* Executives were given a strategy that made clear the industry would see a
**tipping point from physical to digital game distribution in 2012**.

* In response, the strategy recommended cutting down on bricks-and-mortar
store count.

* And it made suggestions for using the Game brand to **power digital
storefronts** on PC, console and other platforms.

But paidContent understands Game, under then-CEO Lisa Morgan, **did not adopt
the strategy**, deciding instead that such an advance was not necessary.

At a time when Game was being urged to swap bricks for clicks, it **made an
even bigger foray in to the High Street** by acquiring Gamestation. Now ...

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