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Official: Happy 10 year anniversary, Mini (Autoblog)

Filed under: Convertible, Coupe, Wagon, Etc., Hatchback, Mini

In 2002, the first U.S. Mini dealership opened in San Francisco. With only one
model and a gallon of gas selling for an average of $1.25, there were plenty
of critics who said the Mini brand didn't stand a chance in the States.

"Mini launched in the U.S. during the time when gas was cheap and large trucks
and SUVs ruled the road," said Jim McDowell, Vice President of Mini USA in a
statement. "Many thought the brand would be a one-hit wonder, and we are
extremely proud that we were able to surprise some the toughest critics, and
at times, even ourselves."

Now, ten years later, Mini has six models, gas prices have more than tripled
and "small car" doesn't necessarily mean "cheap car." It's safe to say those
naysayers in 2002 made a big mistake about the premium small car from BMW.

So, happy birthday, Mini USA, and congrats on convincing an SUV-loving
American public that bigger is not always better.

Continue reading _Happy 10 year anniversary, Mini_

Happy 10 year anniversary, Mini originally appeared on Autoblog on Fri, 23 Mar
2012 09:30:00 EST. Please see ...

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