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Baskin-Robbins 'Men In Black III' Ice Cream To Land May 1 (Huffington post)

A decade has passed since the release of the last movie in Will Smith's
blockbuster "Men in Black" series. But Baskin-Robbins is banking on the idea
that those years haven't had the amnesiac effect of the silver wands wielded
by the titular alien fighters. Because on May 1, the Dunkin Brands-owned ice
cream is debuting a several frozen treats inspired by "Men in Black III,"
which is hitting silver screens on May 25.

Baskin-Robbins is using the movie's release to pull one flavor, "Lunar
Cheesecake," out of its vaults. "Lunar Cheesecake" made its first appearance
in 1969 to commemorate the original moon landing, so it's outer-space themed,
if not alien-themed.

But the chain also worked with "Men In Black III" producers to generate
entirely new menu items. Two sundaes, the "Lunar Lander" and the "Agent 31,"
top "Lunar Cheesecake" ice cream with what Stan Frankenthaler, Vice President
of Innovation at Dunkin' Brands, called "creative flavor combinations and
toppings" that mirror the movie's "theme of unexpected twists." In practice,
that means marshmallow and yellow cake on the "Lunar Lander" and brownies and
hot fudge on "Agent 31." Let's hope the movie's plot twists are somewhat more
surprising.

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Huffington post