Japanese Fashion

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Gothic Lolita Fashion Makes Its Way From Japan To Mexico (PHOTOS) (Huffington post)

Girls donning frilly tops, bell-shaped skirts, knee-high socks and rocking
horse shoes appear in the photos of the Facebook page of the group "Lolitas
Paradise." The group site is a meeting point for Mexican girls who are are
interested in the fashion subculture of Gothic Lolitas which has made its way
from Japan to Monterrey, in Northern Mexico.

The fashion style -- often referred to as 'nymphet'-inspired styles in high
fashion magazines -- is actually influenced by grand but modest fashion
periods.

"The style is connected to a more elegant time, to the era of Alice in
Wonderland, the Victorian and Rococo eras" said La Carmina, travel TV host and
fashion blogger whose focus is on Japanese street styles. "There's a whole
feeling of fantasy when you're wearing these clothes. It's that feeling of
beauty that these girls are after."

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What's that Japanese fashion subculture where they usually put in circle eye lenses?

I know of Ganguro and Lolita. But I remember there was one where they specifically use circle eye lenses and a ton of white concealer. Any idea on what the name is?

Sounds like Gyaru in general.
If you mean tanned skin and white make up, its ganguro, mamba, & yamamba.