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Purse power (Sustainable Industries)

A trillion dollars (yes, a trillion is a big number) is spent every year in
advertising to women, for good reason. We make most purchasing decisions. Even
in those major purchases such as houses and cars, women have the greater
influence.

Women should shifting their focus from owning the purse to owning the bank.
Wealth creation and business ownership will create the economic clout and
parity we need to have an equal voice and bring balance to the design of the
future.

That said--since we do own the purse, we should do a much better job of using
it to influence and shift the planet in the right direction.

But so far we are not doing much of this. Companies still claim that people
don't care about the planet or the future and that they build products in
response to the requests and needs of their customers. It's an unholy alliance
where corporations advertise the products that their customers have been
buying, have business models that only make money if they sell lots of
products, have made the purchase and discard economy a norm and created a
systems loop that then becomes the _proof_ that there's ...

Sustainable Industries