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Koch Brothers, Republicans Join Forces To Close Technology Gap On Obama, Democrats (Huffington post)

By Peter Henderson

SAN FRANCISCO (Reuters) - In the 2008 presidential race, Barack Obama was
famously effective in using new technologies to raise money, mobilize voters
and target his message of change.

In this year's campaign, his opponents are determined to turn the tables.

Republican political operatives, some with deep financial backing from the
billionaire Koch brothers and others, are unleashing about a half dozen major
projects that take advantage of advanced database technologies to manage
campaigns and target voters with personalized messages.

Few doubt that political parties and factions that can gain an edge in the
data wars will be in a good position on election day - and could potentially
build institutional advantages that will pay dividends for years to come.

IPhone apps, Web-based campaign management and micro-targeting of voters with
personalized messages are a few of the services built around database
technology that the left has used to find and motivate voters, most
impressively in 2008.

People in the increasingly competitive political technology business say the
industry is still in an early phase, with the massive data-collection
potential of social media and mobile computing only beginning to be tapped.

Nevertheless the field is already creating tension ...

Huffington post

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