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Assassin’s Creed III: Making Of The Cover (Game Informer)

Game Informer gets lots of questions about the images that grace our cover
each month. Where do they come from? Who are the artists? Who writes the
headlines? We were extremely happy this month to unveil two beautiful covers
announcing Ubisoft's Assassin's Creed III. On top of a fantastic wide-release
cover, we also obtained a special edition cover image created by Alex Ross.

Here's how it all comes together.

Game Informer editors begin conversations about a cover image well in advance
of its release to the public. We coordinate with the publisher of the game in
question, like Ubisoft, and ideas are pitched back and forth about the
potential art, which has usually not been created or finalized at this early
stage. Sometimes, early sketches are even shot back and forth as we aim to
find an image that we think will be a good fit for the magazine, and the
publisher thinks will speak to the nature of its game.

In the case of Assassin's Creed III, Ubisoft Montreal worked with a creative
freelance artist named Xavier Thomas (aka SeedSeven). "I've been working on
major Ubisoft titles for the past eight years," Thomas says. ...

Game Informer